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Brand Identity & Packaging
FOR PEAKGEL HAND SANITISER
Introducing Peakgel: A Trusted Partner in Hygiene
In 2021, they proudly launched Peakgel, a cutting-edge antibacterial brand designed to meet the needs of shops, supermarkets, and health-conscious consumers. The mission was to provide effective, reliable hygiene solutions that promote a safer environment for everyone.
Design Goals and Brand Identity:
Key Design Elements:
The primary objective was to create a distinctive and memorable brand that would be available in all supermarkets and pharmacies. This process involved gaining insights into their target audience and the key values they wanted to communicate, including quality, reliability, and effectiveness.
Logo: The logo was created with a pharmaceutical approach, conveying professionalism and trust.
Color Palette: Following the logo’s design, the color palette adopts a pharmaceutical theme with clean colors, enhanced by a foil print for added visual impact.
Packaging Design Process:
The packaging design emphasizes sustainability and functionality, utilizing eco-friendly materials that reflect the brand’s commitment to the environment. Unique features, such as a foil finish and innovative bottle shapes, were integrated to enhance shelf appeal and elevate the consumer experience.
