Hi, I'm Reno 👋
I'm Daniel "Reno" Rennie, a freelance graphic and branding designer based in Surrey, UK, with 17+ years turning businesses' ideas into brands people recognise and remember.
I've worked across food and drink, health and beauty, wellness, hospitality, retail, e-commerce and the vape industry, with start-ups building their first brand, established businesses after a new direction, and brands developing products that need to compete for attention on the shelf.
Got a brand that needs this kind of attention?
Tell me about your project and I'll tell you honestly if I'm the right fit.
Let's chat or email hello@renorennie.com
I don't believe design should start with "what looks cool?"
Before I start designing, I want to understand what you're actually trying to achieve. Who are you trying to reach? What makes your business different? What are your competitors doing? And where do you want the brand to go?
Once I understand that, I can start making design decisions that actually make sense.
That might mean creating a completely new brand, giving an existing identity a refresh, developing packaging for a new product or simply helping you figure out how everything should look and work together.
I work independently, which means you deal directly with the person doing the work.
I'm based in Surrey but work remotely with clients in the UK and further afield. I'm a big believer that the best projects happen when designer and client work together, rather than one person simply handing over a brief and disappearing for a few weeks.
So whether you're launching something new, trying to make your business look more established, or feel like your current branding just isn't doing you justice, I'm here to help turn it into something you can be proud of.