Brand Identity & Packaging

FOR CEZI SKINCARE

Cezi Cover

Branding and
Packaging Process for Cezi

Cezi is a boutique skincare brand that began with the vision of creating a focused line of products for the skin, hands, and face. They approached me to develop their logo and a minimalistic branding strategy.

3 Cezi Branding
Reno Rennie Freelance Graphic Designer

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Design Goals and Brand Identity:

The main objective was to create a strong and memorable brand identity that embodies the brand’s essence. The approach emphasized minimalism and cleanliness, reflecting the high quality of their products. Additionally, I designed all B2B presentations and catalogs to showcase the brand to potential clients and businesses.

Key Design Elements:

Logo: A simple, minimal logo was essential to align with the brand’s minimalist aesthetic.

Color Palette: Soft pastel colors were chosen to convey a clean and modern feel.

Packaging Design: The packaging features a minimalist design, utilizing pastel hues and concise product information across all packaging and boxes.

 

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