Complete re-brand for Canavape, a CBD wellness company
Canavape approached me to deliver a complete rebrand of their CBD wellness product range. The project involved refreshing their packaging, website, social media presence, and B2B catalogues to create a cohesive and modern brand identity.
We successfully launched a full product line, including e-liquids, waxes, and cartridges. It was a pleasure to support one of the UK's early pioneers in CBD, established in 2014.
Client: Canavape
Location: United Kingdom
Industry: Vaping & Wellness
Service:
• Branding
• Packaging
• Digital Assets
Deliverables:
• Branding
• Identity Design
• Packaging
• Website Assets
• 3D Modelling & Rendering
Before & after
Before
After
The Design Process
Design goals and brand identity.
01
The challenge
The brief was to reposition Canavape, an established brand founded in 2014, as a leader in the CBD wellness space through a complete rebrand. The objective was to unify all product lines under a refreshed visual identity that felt appealing and contemporary, while preserving the core values of a wellness brand: clarity, trust, and a sense of medical-grade reliability.
02
Mood and direction
As some legacy products were being discontinued, this created an opportunity to focus on a new generation of offerings. I began by developing a mood board centred around a minimalist yet vibrant aesthetic, highlighting the boldness of the flavours while keeping a clean, wellness-oriented look, avoiding anything overly loud or gimmicky.
03
Colour and branding
We introduced a system of bold colours set against white backgrounds, paired with a strong, prominent logo across all packaging and labels. A key detail was the use of metallic foil for the Canavape logo, adding a subtle sense of exclusivity and premium quality. The rollout began with vape products and expanded across the wider range, including waxes, additives, cartridges, balms and topicals.
04
Typography
Typography was aligned with the new typeface being introduced on the upcoming website, ensuring consistency across both digital and physical touchpoints. The Canavape logo was given prominence throughout, reinforcing brand recognition while supporting a polished, high-quality aesthetic.
The final identity strikes a balance between vibrancy and credibility, capturing the energy of the flavours while maintaining the seriousness expected from a CBD wellness brand. Clean, light backgrounds combined with dynamic lighting help the colours stand out, resulting in a design system that feels fresh, engaging, and confident.
The Result
After the rebrand, Canavape's whole range finally looks like it comes from one company. The packaging, the website, the social content and the B2B catalogues all pull in the same direction. For a brand that helped pioneer CBD in the UK, the identity now matches that standing: cleaner, more premium and more confident than what came before, giving retailers and customers a clear reason to take the range seriously. The consistency also makes launching new products quicker, since every new SKU has a system to slot into.
Why work with me?
You work directly with me throughout the project, meaning the person developing your design is also the person you'll be speaking to. No layers of account management and no unnecessary agency process.
You get:
17+ years of professional design experience
Direct communication from start to finish
Experience with food, beverage, health and wellness brands
Packaging that has reached major UK retailers
Flexible solutions for start-ups and established businesses
A straightforward, collaborative approach
I bring the creative thinking and attention to detail of a design studio, without the large agency structure or unnecessary overheads.
Got a brand that needs this kind of attention?
Tell me about your project and I'll tell you honestly if I'm the right fit.
