Brand identity and packaging for Doula with Yoga, a new prenatal doula and yoga practice
Federica offers doula support that incorporates yoga for pregnant women, guiding expectant mothers through pregnancy with mindfulness, yoga and support. She came to me with a clear vision, and together we built her brand from the ground up.
We chose an earthy palette and a soft, rounded typeface to give the brand a calming, grounded feel, something that would resonate with her clients from the moment they saw it.
Client: Doula with Yoga
Industry: Prenatal Health & Wellness
Service:
• Branding
• Identity Design
• Print Collateral
Deliverables:
• Logo (Insignia & Wordmark)
• Packaging
• Leaflets
The Design Process
Design goals and brand identity.
01
The challenge
Federica came to me with a vision, and together we started building her brand from the ground up. It was about finding a way to visually represent the calming, nurturing energy central to her work, something warm, grounded and connected to nature.
02
Colour and mood
Given the focus on pregnancy, mindfulness and yoga, we chose an earthy colour palette, soft greens, pastel tones and warm earth colours that feel calm, fresh and connected to nature.
03
Typography and imagery
A rounded sans-serif keeps the brand modern but approachable. Imagery leans on serene, grounded textures, concrete, wood and marble, tying back to the themes of yoga and mindfulness.
04
The logo
The logo pairs an insignia with a wordmark: the insignia works on products and smaller applications, while the wordmark carries the brand across her website, social media and promotional materials.
Working on this project was a true pleasure. The brand feels as peaceful, nurturing and natural as the services Federica offers, from designing yoga accessories to crafting leaflets, every part reflects the heart of her work with pregnant women.
The Result
For a brand-new practice, the identity does exactly what Federica needed it to. It makes her look established and trustworthy from the first time an expecting mother sees it. Her website, social media, leaflets and client PDFs now all read as one brand, which counts for a lot when you're asking someone to trust you through their pregnancy. It gives a new business a calmer, more reliable first impression than it would usually get to make.
Why work with me?
You work directly with me throughout the project, meaning the person developing your design is also the person you'll be speaking to. No layers of account management and no unnecessary agency process.
You get:
17+ years of professional design experience
Direct communication from start to finish
Experience with food, beverage, health and wellness brands
Packaging that has reached major UK retailers
Flexible solutions for start-ups and established businesses
A straightforward, collaborative approach
I bring the creative thinking and attention to detail of a design studio, without the large agency structure or unnecessary overheads.
Got a brand that needs this kind of attention?
Tell me about your project and I'll tell you honestly if I'm the right fit.
