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Brand Identity Design
FOR YOGG E-LIQUIDS
Branding and
Packaging Process for Yoog.
Yogg is a London-based company known for its exceptional yogurt-flavored e-liquids. Recently, they decided to streamline their offerings by discontinuing several products and focusing on just four standout flavors. This project involved updating and redesigning their packaging and brand identity to effectively launch these four amazing options.
Design Goals and Brand Identity:
The primary goal was to create a visually appealing design that highlights the delicious creaminess of yogurt and milk, allowing the flavors to truly stand out. To attract both existing and new customers seeking yogurt flavors, I aimed to enhance the yogurt aspect in the branding.
Key Design Elements:
Logo: The logo was designed to be bold and distinctive, featuring elements that symbolize dessert and fruity flavours.
Color Palette: A vibrant color palette was selected to evoke a sense of deliciousness, using saturated hues contrasted with white to create a striking visual impact.
Typography: The typography was chosen for its playful, flavourful appeal, incorporating a handwritten style that adds a personal touch.
