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Brand Identity & Packaging
FOR FRUUT E-LIQUIDS
Branding and
Packaging Process for Fruut
Fruut is a London-based brand that creates exceptional vape juice. I was tasked with developing their entire branding, including packaging, logo design, and various company assets such as B2B presentations and catalogs.
Design Goals and Brand Identity:
I was asked to create three product lines: On Ice, Lemonade, and All-Day Flavours. The concept behind the packaging was to highlight the fruity essence of each flavor, featuring illustrations of the fruits on the boxes. I chose to represent the fruits through icons and vector illustrations for a vibrant and engaging look.
Key Design Elements:
Logo: The logo was designed to embody a happy face, reflecting the fun and playful spirit of the brand.
Color Palette: A lively color palette was selected to evoke feelings of fun and fruitiness, utilizing saturated tones that resonate with the high-quality ingredients and flavors they offer.
Typography: The typography was chosen to be modern yet approachable, ensuring readability while maintaining a unique character that aligns with the brand’s personality.
Packaging Design Process: The packaging design prioritized sustainability and functionality, using eco-friendly materials that underscore the brand’s commitment to the environment. Each bottle features an easy-fill tip and is made from recyclable plastic.
