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Branding & Packaging
for Dolce Desserts
Branding and Packaging Process for Dolce Desserts
Dolce Desserts E-Liquid offers a collection of classic, mouthwatering dessert-inspired e-liquid flavors, straight from the UK. If you have a sweet tooth, Dolce Desserts is definitely worth a try!
Design Goals and Brand Identity:
I was tasked with creating packaging for the 50ml E-Liquid Shortfill and Nicotine Salt ranges. Initially, we planned boxes for both, but ultimately, we focused on designing packaging for the Nic Salt range. Both ranges feature 5 delicious classic dessert flavors that are sure to satisfy any craving.
Key Design Elements:
Logo: The logo features a handwritten font with texture, designed to feel personal and authentic—almost like a signature. This approach allows the logo to double as both a brand mark and a textural element, adding a human touch to the design.
Color Palette: To reflect the dessert theme, I chose a selection of classic pastel colors, which evoke the sweetness and warmth of indulgent treats. The logo and flavor name are placed inside a container-like box, reminiscent of a sticker design you’d often find on cake boxes, adding a playful, yet sophisticated touch to the overall look.
