Branding & Logo Design
A complete identity, logo, colour, type and the system that holds it all together, built to make your business look as established as the ones you're competing with.
Your brand is often the first thing people see, so it needs to do more than simply look good.
I help businesses take an idea, product or existing brand and turn it into something clear, recognisable and visually confident. Whether you're starting from scratch or feel like your current branding has stopped representing where your business is going, I can help you figure out what needs to change and bring it all together.
I work across branding, graphic design and packaging, so I'm able to look at the bigger picture rather than just designing a logo and leaving you to work out the rest.
A logo is only one small part of a brand.
I look at how all the different pieces work together, from your logo, colours and typography to your packaging, marketing materials and digital presence.
The goal is to create something that feels consistent wherever your customers come across you, while still giving you enough flexibility to grow and develop the brand over time.
I've worked with businesses across food and drink, health and beauty, wellness, hospitality, retail, e-commerce and other consumer-focused industries.
I particularly enjoy working with people who are passionate about what they're building, whether that's an ambitious start-up launching its first product or an established business that knows it could be doing more with its brand.
I'm not interested in making every business look the same. Your brand should have its own personality and give people a reason to remember you.
A lot of my work involves products and packaging, which means I'm always thinking about how a design will work in the real world.
Will it stand out next to its competitors? Can someone understand the product quickly? Does it look right online as well as on the shelf? Can the identity work across an entire product range?
I've also had the opportunity to help brands develop products that have gone on to secure listings with major retailers, so I understand that good design needs to work commercially as well as creatively.
You work directly with me throughout the project, meaning the person developing your design is also the person you'll be speaking to. No layers of account management and no unnecessary agency process.
I bring the creative thinking and attention to detail of a design studio, without the large agency structure or unnecessary overheads.
Got a brand that needs this kind of attention?
Tell me about your project and I'll tell you honestly if I'm the right fit.
Let's chat or email hello@renorennie.com