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Packaging & Brand Identity
FOR SUPER SALTS E-LIQUIDS
Designing the New Nicotine
Salt E-Liquids for UK ECIG STORE
As a freelance designer, I was thrilled to collaborate with UK ECIG STORE on their latest product launch—an exciting new range of Nicotine Salt E-Liquids. UK ECIG STORE has been a major player in the UK vaping scene since opening the country’s first vape shop in 2010, and I was excited to help elevate their brand with this new line of e-liquids.
Design Goals and Brand Identity:
The Challenge: Standing Out in a Crowded Market
The brief was clear: UK ECIG STORE wanted to create a new range of 20 flavours, each with its own distinct look, but still feeling cohesive as part of a larger collection. They were aiming to make a statement in a competitive market, with a design that would appeal to both loyal customers and new vapers alike.
Key Design Elements:
The Design Process
When it came to packaging, we wanted something that would grab attention. After exploring a few options, we decided on tall boxes. These not only offered more space to get creative, but they also gave the product a premium, high-quality feel. The taller packaging would allow the flavours to really shine and stand out on the shelf, helping customers instantly spot their favourites.
With 20 different flavours to differentiate, the colour palette was crucial. I worked closely with the UK ECIG STORE team to ensure each flavour had its own bold, vibrant colour that matched its personality. For example, fruity flavours got bright, fresh colours, while dessert flavours were paired with deeper, indulgent tones. This made it super easy for customers to navigate the range and find exactly what they were after.
Branding & Typography
In terms of typography, we used the new font that’s being rolled out across their upcoming website—this helped create a seamless brand experience across both digital and physical touchpoints. The branding on the packaging prominently features the “Super Salt” logo, with the bottles inside wrapped in a distinctive double “SS” design. It was all about making the product instantly recognisable and reinforcing that premium, high-quality feel.
The Final Look
Overall, the goal was to create packaging that conveyed the vibrancy and excitement of the flavours inside. We used light, clean backgrounds with dynamic lighting to make the colours pop, ensuring that the designs felt lively and energetic, just like the flavours themselves.
Why I’m Excited About This Launch
I’m really proud of how this project turned out. The combination of bold colours, sleek typography, and smart branding design makes the range visually striking, and I think it captures the fun, vibrant nature of vaping. UK ECIG STORE’s new Nicotine Salt E-Liquids aren’t just a product—they’re an experience, and the design really helps bring that to life. I can’t wait to see how they perform in the market!
