Full rebrand and packaging design for ECS CBD, a UK CBD wellness brand
ECS CBD is a well-established UK brand, founded in 2014, known for high-quality CBD oil formulated to support the endocannabinoid system and promote overall wellness and balance.
The brief was to move away from the earthy, natural look common across the CBD category and build something that feels energetic, modern and sporty enough to stand out on the shelf.
Client: ECS CBD
Location: United Kingdom
Industry: CBD Wellness
Service:
• Branding
• Packaging
• Digital Assets
Deliverables:
• Branding
• Identity Design
• Packaging
• Website Assets
Before & after
Before
After
The Design Process
Design goals and brand identity.
01
The challenge
The key objective was to move away from the earthy, natural aesthetic common across the CBD market and build something that feels energetic, modern and sporty enough to stand out on the shelf, without losing the credibility of a wellness brand.
02
Visual direction
Following initial research and a branding presentation, we landed on a deep navy blue base paired with vibrant foil accents, a contrast that became the defining feature of the brand.
03
Colour and typography
Bold, impactful typography carries headings, paired with Barlow for body copy, clean, modern and slightly technical. Navy anchors the palette, with electric orange as the primary accent and green, blue and pink introduced to differentiate product variations.
04
Digital extension
Once packaging was finalised, the identity extended into the digital space, website mock-ups and marketing assets built to keep the brand consistent across every touchpoint.
The final result is a bold, cohesive identity that stands apart from the competition. Navy blue with vibrant foil accents creates a modern, sporty, energetic look, avoiding the conventional earthy aesthetic associated with CBD, while staying consistent across the full product range.
The Result
The rebrand pulled ECS CBD out of the earthy, interchangeable look most of the category shares, and gave it a navy-and-foil identity that holds its own on a busy shelf. The same system now runs across the packaging, the website and the trade catalogues, so the brand reads as bigger and more established than before. In a category where buyers are wary, looking modern and consistent is what earns their trust. It moved ECS from "another CBD brand" to one that looks like it belongs at the premium end.
Why work with me?
You work directly with me throughout the project, meaning the person developing your design is also the person you'll be speaking to. No layers of account management and no unnecessary agency process.
You get:
17+ years of professional design experience
Direct communication from start to finish
Experience with food, beverage, health and wellness brands
Packaging that has reached major UK retailers
Flexible solutions for start-ups and established businesses
A straightforward, collaborative approach
I bring the creative thinking and attention to detail of a design studio, without the large agency structure or unnecessary overheads.
Got a brand that needs this kind of attention?
Tell me about your project and I'll tell you honestly if I'm the right fit.
