Packaging Design Services

Packaging is often the first thing people see when they discover a product. It needs to do more than look good, it should communicate the brand clearly, connect with the right audience and give customers a reason to pick it up.

I'm a freelance packaging designer with 17+ years of experience helping businesses turn products and ideas into distinctive, commercially focused packaging. I work with start-ups, growing businesses and established brands, creating packaging that feels considered, memorable and right for its market.

I specialise in food, beverage, health and wellness packaging, working across everything from new product launches to complete packaging refreshes and growing product ranges.

Packaging designed for the real world

Whether you're bringing a new product to market or your existing packaging needs a stronger visual direction, I can help develop a design that works both creatively and commercially.

I can help with:

New brand identity and packaging design

Packaging redesigns and visual refreshes

Creating a consistent identity across product ranges

New products and range extensions

Packaging concepts and creative direction

Print-ready artwork and production files

Dielines and cutter guides

Barcode and required information placement

Artwork adaptations and multiple product versions

Preparing artwork for printers and suppliers

More than just good-looking packaging

The best packaging communicates quickly. It needs to make sense at a glance, stand apart from competing products and give customers confidence in what they're buying.

I think about how your packaging will actually be seen and used, whether that's on a supermarket shelf, in a specialist shop, online or across your marketing. Every design decision is made with your brand, audience and product in mind.

My packaging work has helped products reach major UK retailers including Morrisons, Tesco and Sainsbury's, as well as independent and specialist retailers.

Why work with me?

You work directly with me throughout the project, meaning the person developing your design is also the person you'll be speaking to. No layers of account management and no unnecessary agency process.

You get:

17+ years of professional design experience

Direct communication from start to finish

Experience with food, beverage, health and wellness brands

Packaging that has reached major UK retailers

Flexible solutions for start-ups and established businesses

A straightforward, collaborative approach

I bring the creative thinking and attention to detail of a design studio, without the large agency structure or unnecessary overheads.

Got a brand that needs this kind of attention?

Tell me about your project and I'll tell you honestly if I'm the right fit.

Let's chat or email hello@renorennie.com